Just be yourself

Comment :
the advertisement is good,they show the customer how magnum can effect the consumer feeling and enjoying an ice cream. from the ads its show that magnum ice cream can make someone whose streesed out to feel relax,also they introduce the flavour of the ice cream. it make customer attracted to try magnum.
why premium segmentation:
for the magnum why they have premium segmentation, its because the magnum product from the walls is the one that the most expensive and the one which many people search, and also it have good taste than the other product from walls. and from the advertisement itself the one who eat the magnum ice cream most of it are adult.
from the advertisement also show about belgian chocolate that show that product is a luxury product because as i know belgian chocolate is the one of the most finest chocolate in the world.
why choose emotional consumer :
its show that the ice cream can make someone feel better whatever they feeling is,and also althought the situation is in trafic jam everybody still can enjoy it. so this attract consumer to buy this ice cream. it show that the ice cream can repair consumer mood.
billboard still exist?
yes it still exist, its still important to advertise our product with this billboard, because as i know, advertisement in television most of people doesn't want to see an advertisement in television now a day,people usually skip the ads and change the channel to other program to avoid advertisement,it make the advertisement not really maximize, but still it can increase sales, and as i know there are some people who is like to stay out from the home just for do a job, or maybe because that people is really like to walking around the city, and this billboard is really affective for the type of the people like this. it will increase more sales. so its still important and still exist for a billboard to advertise a product.